The Beach Store is committed to protecting your privacy and developing
technology that gives you the most powerful and safe online experience. This
Statement of Privacy applies to the The Beach Store Web
site and governs data collection and usage. By using the The Beach Store
website, you consent to the data practices described in this statement.
Collection of your Personal Information
The Beach Store collects personally
identifiable information, such as your e-mail address, name, home or work
address or telephone number. The Beach Store also collects anonymous
demographic information, which is not unique to you, such as your ZIP code,
age, gender, preferences, interests and favorites.
There is also information about your computer hardware and
software that is automatically collected by The Beach Store. This information
can include: your IP address, browser type, domain names, access times and
referring Web site addresses. This information is used by The Beach Store for
the operation of the service, to maintain quality of the service, and to
provide general statistics regarding use of the The Beach Store Web site.
Please keep in mind that if you directly disclose personally identifiable
information or personally sensitive data through The Beach Store public
message boards, this information may be collected and used by others. Note:
The Beach Store does not read any of your private online communications.
The Beach Store encourages you to review the privacy statements of Web sites
you choose to link to from The Beach Store so that you can understand how
those Web sites collect, use and share your information. The Beach Store is
not responsible for the privacy statements or other content on Web sites
outside of the The Beach Store and The Beach Store family of Web sites.
Use of your Personal Information
The Beach Store collects and uses your personal
information to operate the The Beach Store Web site and deliver the services
you have requested. The Beach Store also uses your personally identifiable
information to inform you of other products or services available from
The Beach Store and its affiliates. The Beach Store may also contact you
via surveys to conduct research about your opinion of current services or of
potential new services that may be offered.
The Beach Store does not sell,
rent or lease its customer lists to third parties. The Beach Store may, from
time to time, contact you on behalf of external business partners about a
particular offering that may be of interest to you. In those cases, your unique
personally identifiable information (e-mail, name, address, telephone number)
is not transferred to the third party. In addition, The Beach Store may share
data with trusted partners to help us perform statistical analysis, send you
email or postal mail, provide customer support, or arrange for deliveries. All
such third parties are prohibited from using your personal information except
to provide these services to The Beach Store, and they are required to
maintain the confidentiality of your information.
The Beach Store does not
use or disclose sensitive personal information, such as race, religion, or
political affiliations, without your explicit consent.
The Beach Store keeps
track of the Web sites and pages our customers visit within The Beach Store,
in order to determine what The Beach Store services are the most popular.
This data is used to deliver customized content and advertising within
The Beach Store to customers whose behavior indicates that they are
interested in a particular subject area.
The Beach Store Web sites will
disclose your personal information, without notice, only if required to do so
by law or in the good faith belief that such action is necessary to: (a)
conform to the edicts of the law or comply with legal process served on
The Beach Store or the site; (b) protect and defend the rights or property of
The Beach Store; and, (c) act under exigent circumstances to protect the
personal safety of users of The Beach Store, or the public.
The The Beach Store Web site use "cookies" to help you personalize your
online experience. A cookie is a text file that is placed on your hard disk by
a Web page server. Cookies cannot be used to run programs or deliver viruses to
your computer. Cookies are uniquely assigned to you, and can only be read by a
web server in the domain that issued the cookie to you.
One of the primary
purposes of cookies is to provide a convenience feature to save you time. The
purpose of a cookie is to tell the Web server that you have returned to a
specific page. For example, if you personalize The Beach Store pages, or
register with The Beach Store site or services, a cookie helps
The Beach Store to recall your specific information on subsequent visits.
This simplifies the process of recording your personal information, such as
billing addresses, shipping addresses, and so on. When you return to the same
The Beach Store Web site, the information you previously provided can be
retrieved, so you can easily use the The Beach Store features that you
You have the ability to accept or decline cookies. Most Web
browsers automatically accept cookies, but you can usually modify your browser
setting to decline cookies if you prefer. If you choose to decline cookies, you
may not be able to fully experience the interactive features of the
The Beach Store services or Web sites you visit.
Security of your Personal Information
The Beach Store secures your personal information from
unauthorized access, use or disclosure. The Beach Store secures the
personally identifiable information you provide on computer servers in a
controlled, secure environment, protected from unauthorized access, use or
disclosure. When personal information (such as a credit card number) is
transmitted to other Web sites, it is protected through the use of encryption,
such as the Secure Socket Layer (SSL) protocol.
Changes to this Statement
The Beach Store will occasionally update this Statement of Privacy to reflect
company and customer feedback. The Beach Store encourages you to periodically
review this Statement to be informed of how The Beach Store is protecting
The Beach Store welcomes your comments
regarding this Statement of Privacy. If you believe that The Beach Store has
not adhered to this Statement, please contact The Beach Store at email@example.com
will use commercially reasonable efforts to promptly determine and remedy the